In the 21st century , the tradition of wearing a wristwatch almost disappeared...partly because one can use a pink , plastic mobile phone to tell the time and partly because a Swiss watch would look strange in a KFC restaurant.
The point is , in modern days , you don't really need a watch...which is great because what you don't really need inevitably turns into art... A proper watch is more like poetry: it's a merge of feeling and precision which turns beauty into a sensation and time into a metaphor. You can't give a recipe for a great watch, the same way you can't give a recipe for a perfect painting or for a perfect piece of music. The spirit of watch-making goes past the physical mechanism and past the precision engineering, descending into a realm of extravagant dreams and sensations. And there are only two countries in the world who seem to have understood this: the Swiss and the Russians.
Swiss watches are passionate jewels garnished with perfect engineering. Only the Swiss could develop an obsession for precision and make it look like a normal activity . They are responsible for coming up with the most accurate and stylish cronographs and with the biggest names in the industry, of course: Tag Heuer, Longines , Omega , Rolex, Tissot, Edox...and the list could continue for a while. A Swiss watch inspires masculinity and stile, it's the kind of watch you choose because it inspires you, because you feel it's reflecting your personality. The owner gets emotionally attached to the machine and vice versa , and that's because each machine gets an aristocratic , Swiss soul.
The Russians,on the other hand ,started building watches out of necessity. A Poljot-Sturmanskie mechanism was the first to travel out of space, the Antarktida 24 hours scale watch was the first to reach the South Pole alongside a Russian expedition , and many other models were built for the army. These stories give the Russian watches a distinguished character . Add this to the great talent of Russia's designers and to the precision of Rusia's engineers and you get the perfect balance between soul , beauty and mechanical perfection. A Russian watch permanently wants to tell it's story : a Poljot( nowadays known as Volmax ) tells the story of Gagarin, Buran reminds of the great Soviet space-shuttle, Sturmanskie is the Generals' watch and Aviator the fighter-planes' timing machine...and this is what makes them special.